{"title":"Louis Erard","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBased in the Jura mountains, the birthplace of watchmaking, Louis Erard embodies the values of Swiss mechanics, the tradition that keeps its promises. Combining luxury, timelessness and elegance, this independent brand is renowned for its mechanical watches and in particular its iconic regulators. A collection on which the brand, founded by Mr Louis Erard in 1929, built its reputation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eToday, continuing the work of its founder and honouring the watchmaking tradition, the Maison is reinterpreting the codes in a contemporary language, revisiting its artistic crafts and opening up its field of expression through collaborations and exchanges of know-how. Louis Erard continues to set itself apart from mass-market brands. Inspired by high-end watchmaking, the brand draws on its values to enhance its mechanical timepieces.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"louis-erard-excellence-petite-second-39","title":"Excellence Petite Second","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA core model of the Louis Erard catalog, the Excellence Petite Secondes watches are refined and sophisticated. They are rare, too, with only around 100 made per color per year. The dial is a variation on a “sector” layout with numerals, markers, and textures laid out along concentric circles with an oversized sub-seconds dial at six o’clock. Long arrow hands with impossibly thin points clearly point to the time and contribute to the overall elevated aesthetic. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe 39mm case is fully polished and features a large dial opening and rounded sides for an elegant but modern style. Thanks to the fully rounded shape, the watches wear smaller than the diameter would suggest and look thinner as well.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Excellence Petite Secondes is available in four standout colors: Glacier Blue, Violet, Night Blue, and Terra Cotta. Glacier Blue is bright and energetic. Paired with blued numerals and hands, it’s an icey vision. Violet is exotic and unexpected, a vibrant purple for those who want to stand out. Night Blue is handsome and mysterious, a classic and versatile combination. Terracotta, which rides the line between “Salmon” and an earthier tone, is rich and welcoming. The color is complemented with dark numerals and hands. All versions feature 20mm leather straps in coordinated colors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePowering the Excellence Petite Secondes is the Sellita SW261-1 Swiss-made caliber. An automatic movement, it features 31-jewels, hacking, hand winding, small seconds, a frequency of 28,000 beats per hour, and a power reserve of at least 38 hours. The movements in use are true no-date.\u003c\/span\u003e\u003c\/p\u003e","brand":"Louis Erard","offers":[{"title":"Glacier Blue","offer_id":40790866526274,"sku":"34248AA08.BVA141","price":2900.0,"currency_code":"USD","in_stock":false},{"title":"Violet","offer_id":40790866624578,"sku":"34248AA06.BVA142","price":2900.0,"currency_code":"USD","in_stock":false},{"title":"Night Blue","offer_id":40790866591810,"sku":"34248AA05.BVA134","price":2900.0,"currency_code":"USD","in_stock":false},{"title":"Terracotta","offer_id":40790866559042,"sku":"34238AA07.BVA26","price":2900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/Louis_Erard_Petite_Seconde_Terracotta__10_Index.jpg?v=1709149180"},{"product_id":"louis-erard-excellence-regulateur-lapis-lazuli","title":"Excellence Regulateur Lapis-Lazuli","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe Excellence Regulateur Lapis-Lazuli is a limited edition of 99 watches with a stone dial and a regulator layout. A reference to clocks used by watchmakers many moons ago, a regulator separates hours, minutes, and seconds onto different axes. The result is a fully utilized dial space with an emphasis on minutes. Louis Erard oversized the hour and second subdials, rendered them in textured silver, and then set them within a Lapis-lazuli surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLapis-lazuli is a naturally occurring stone that is predominantly a deep, ultramarine blue but with a mottled texture and coloration. When cut, polished, and used for a dial, the result is akin to looking at the milkway on an exceptionally clear night away from city lights. Each dial is unique and absolutely stunning. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe Excellence Regulateur Lapis-Lazuli features a 42mm stainless steel case. It’s fully polished with a large dial opening and rounded sides for an elegant but modern style. Thanks to the fully rounded shape, the watches wear smaller than the diameter would suggest and look thinner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePowering the Excellence Regulateur Lapis-Lazuli is the Sellita SW266-1 Swiss-made caliber. An automatic movement with a regulator layout, it features 31-jewels, hacking, hand winding, a frequency of 28,000 beats per hour, and a power reserve of at least 38 hours. The movements in use are true no-date.\u003c\/span\u003e\u003c\/p\u003e","brand":"Louis Erard","offers":[{"title":"Lapis-Lazuli","offer_id":40790870655042,"sku":"85237AA35.BVA35","price":3900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/Louis_Erard_Petite_Seconde_Lapis-Lazuli_0010_Index_8c84ce88-aa64-4d6b-917d-0ccbbd70a134.jpg?v=1709158419"},{"product_id":"excellence-petite-seconde-guilloche-anthracite","title":"Excellence Petite Seconde Guilloché Anthracite","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eA core model of the Louis Erard catalog, the Excellence Petite Secondes watches are refined and sophisticated. The dial is a variation on a “sector” layout with numerals, markers, and textures laid out along concentric circles with an oversized sub-seconds dial at six o’clock. Long fir tree hands with impossibly thin points point to the time and contribute to the overall elevated aesthetic. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe dial of Excellence Petite Secondes Guilloché line features detailed and elaborate textures created through stamping that simulate the look of rose engine turned patterns. The various regions of the dial feature different patterns, playing with light and shadow, creating a complex overall look. There are two versions, one all Anthracite and the other two-tone Anthracite Blue, with a combination of surfaces. Both options are striking, dark, and mysterious.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe Excellence Petite Secondes case is fully polished and features a large dial opening and rounded sides for an elegant but modern style. Thanks to the fully rounded shape, the watches wear smaller than their diameters would suggest and look thinner. Please note that the Anthracite model features a 42mm diameter, and the Anthracite Blue features a 39mm diameter. Both feature grained black leather straps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePowering the Excellence Petite Secondes Guilloché is the Sellita SW261-1 Swiss-made caliber. An automatic movement, it features 31-jewels, hacking, hand winding, small seconds, a frequency of 28,000 beats per hour, and a power reserve of at least 38 hours. The movements in use are true no-date.\u003c\/span\u003e\u003c\/p\u003e","brand":"Louis Erard","offers":[{"title":"Anthracite Black","offer_id":40884792295490,"sku":"LE-PSGB","price":3890.0,"currency_code":"USD","in_stock":true},{"title":"Anthracite Blue","offer_id":40884792328258,"sku":"LE-PSGBLU","price":3890.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/LouisErard_Guilloche_Petite_Index1.jpg?v=1710816942"},{"product_id":"louis-erard-le-regulateur-grand-feu-enamel","title":"Le Régulateur Grand Feu Enamel","description":"\u003cp\u003eFor the first time in Louis Erard’s lengthy history, the brand has launched one of its iconic regulator-style watches with an artisanal Swiss-made Grand Feu enamel dial. The Régulateur Email Grand Feu is a spectacular example of modern horology, combining contemporary aesthetics and traditional craftsmanship. Manufactured by Donzé Cadrans in Switzerland, the dial is built up in layers, typically five to seven, each fired at 800C, creating a clean, unwavering white surface. The two-tone indices are also enamel, fused in the final firing. Each dial is made individually by hand, defying mass production.\u003c\/p\u003e\n\u003cp\u003eTo contrast the ages-old dial manufacturing technique, the numerals and indexes' design is refreshingly contemporary. A relatively open and expansive dial, the large hour numerals located at the subdial at 12 have a unique sectional design staggered by thin tapered lines. The equally oversized seconds subdial balances black and gray tones for a light yet precise index. Blue-steel “fir” tree hands contrast the crisp white surface for excellent legibility. The Régulateur Email Grand Feu is in a polished 39mm steel case for great wearability.\u003c\/p\u003e\n\u003cp\u003ePowering the Régulateur Email Grand Feu is the Sellita SW266-1 Swiss-made caliber. An automatic movement with a regulator layout, it features 31 jewels, hacking, hand winding, a frequency of 28,000 beats per hour, and a power reserve of at least 38 hours. The movements in use are true no-date.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Régulateur Enamel Grand Feu is limited to 99 pieces\u003c\/p\u003e\n\u003c!----\u003e","brand":"Louis Erard","offers":[{"title":"White Enamel","offer_id":41334280683586,"sku":"LE-GFE","price":7490.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/LE_GrandFeuEnamel_Index1_UPDATED.jpg?v=1716913653"},{"product_id":"le-regulateur-grave","title":"Le Régulateur Gravé","description":"\u003cp\u003eIn 2024, Louis Erard introduced the “Le Regulateur Gravé” models to their permanent collection, continuing their pursuit to bring haute watchmaking techniques to a new generation of indie watch enthusiasts. Utilizing the brand’s first “sector” dial layout, the Gravé models feature indexes in relief, engraved through a subtly textured top surface. The revealed areas are given a galvanic treatment with contrasting metallic tones for a beautiful and legible result. \u003c\/p\u003e\n\u003cp\u003eThe new sector design adds extra precision to Louis Erard’s distinctive regulator layout. The outer minute track has been expanded for greater presence, creating an appealing moment of intersection with oversized hour and minute subdials. The additional lines are also well utilized to show off the engraving technique, while the layout fills the dial expanse of the 39mm x 45mm x 13.4mm case ideally. Two versions are currently available: Noir, which is black with rose gold accents, and Bleu, which is blue with rhodium accents.\u003c\/p\u003e\n\u003cp\u003ePowering the Le Regulateur Gravé models is the Sellita SW266-1 Swiss-made caliber. An automatic movement with a regulator layout featuring 31 jewels, hacking, hand winding, a frequency of 28,000 beats per hour, and a power reserve of at least 38 hours. The movements in use are true no-date.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eShips within 2-3 weeks from purchase.\u003c\/h3\u003e","brand":"Louis Erard","offers":[{"title":"Noir","offer_id":42009692438594,"sku":"85248AA13.BVA158","price":4990.0,"currency_code":"USD","in_stock":true},{"title":"Bleu","offer_id":42009692405826,"sku":"85248AA15.BVA159","price":4990.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/LOUISERARD_GRAVE_BLACK_INDEX_1.jpg?v=1765408048"},{"product_id":"le-regulateur-louis-erard-x-worn-wound","title":"Le Régulateur Louis Erard x Worn \u0026 Wound","description":"\u003ch3\u003e\u003cstrong\u003eLe Régulateur Louis Erard x Worn \u0026amp; Wound ships within 2-3 weeks.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Louis Erard x Worn \u0026amp; Wound Regulator was created as an exploration of what a watch can express beyond function; a composed moment of color, depth, and motion. Rather than refine an existing idea or reference a familiar era, the concept aimed to build something distinct within Louis Erard’s regulator tradition: a piece that feels singular, emotionally resonant, and unlike anything in either brand’s catalog.\u003c\/p\u003e\n\u003cp\u003eIts character centers on a layered regulator display that blends clarity with visual dynamism. Fully skeletonized hour and seconds discs rotate beneath an elevated cobalt-blue minute dial, giving the impression of floating typography. Crisp white minute markings provide focus, while a polished arrow-shaped minute hand, echoing Louis Erard’s fir-tree language, anchors the readout. The result is expressive yet legible, merging classical references with contemporary precision.\u003c\/p\u003e\n\u003cp\u003eThree dial layers create its dimensional presence: a cool white base for contrast, a fluted light-blue mid-surface aligned to minute increments, and a lacquered cobalt ring that serves as the visual core. This architecture sits in a polished 39mm steel case with a bowl-shaped midsection, straight lugs, and a 45mm length, balanced proportions that let the dial breathe while remaining widely wearable.\u003c\/p\u003e\n\u003cp\u003eA 20mm pebbled taupe leather strap complements the tonal blues without distraction. Inside is the Swiss-made Sellita SW266-1 automatic movement, a 31-jewel caliber with hacking, hand-winding, a 28,800 bph frequency, and the signature regulator layout, finished with a customized rotor. Limited to up to 99 pieces, the collaboration embodies a refined blend of artistry, engineering, and individuality.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLe Régulateur Louis Erard x Worn \u0026amp; Wound shops within 2-3 weeks.\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Louis Erard","offers":[{"title":"Le Régulateur","offer_id":42648188190786,"sku":"85248AA65.BVA158","price":4990.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/LOUIS_ERARD_WW_INDEX.jpg?v=1764439755"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/collections\/Louis_Erard_Header0_0002.jpg?v=1709230280","url":"https:\/\/windupwatchshop.mom\/en-au\/collections\/louis-erard.oembed","provider":"Windup Watch Shop","version":"1.0","type":"link"}