{"title":"DUG","description":"","products":[{"product_id":"purist-type-1","title":"Purist Type 1","description":"\u003ch3\u003eDUG watches ships from NY \u003cmeta charset=\"utf-8\"\u003ein 3-4 weeks \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ewith no importation fees for US shipments. \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eCrafted in the heart of Saxony’s watchmaking town, the Purist Type 1 from DUG Glashütte offers a modern, understated take on German‑made timekeeping excellence. With clean dial design, refined case finishing and a Swiss‑based but locally modified automatic movement, this watch is for those who appreciate subtlety, heritage and mechanical honesty. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn order for a watch to have Glashütte on the dial, it must meet the requirement of having at least 50% of the value of the watch must be created in Glashütte, a designation only a handful of brands meet. DUG meets these requirements and has packaged them in quite a compelling offering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe case spans 40 mm in diameter and measures approx. 10.95 mm thick, crafted in 316L stainless steel and finished with precise brushing and polishing lines. It pairs with a 20 mm lug width and a choice of bracelet or leather strap. A domed sapphire crystal protects the dial, and the open case‑back reveals the automatic calibre. Water resistance is rated at 100 m. \u003c\/p\u003e\n\u003cp\u003eInside beats the in‑house modified calibre DUG 400 (based on Sellita SW400) offering hours, minutes and seconds with a 40‑hour power reserve. Expanding your overall options, you can choose to have a date complication or omit one. When it's all said an done you're left with a mechanical watch from a brand committed to keeping German watchmaking accessible.\u003c\/p\u003e","brand":"DUG","offers":[{"title":"Blue \/ No-Date \/ Bracelet","offer_id":42629334958146,"sku":"P1NB-ES","price":1649.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ No-Date \/ Blue","offer_id":42629334925378,"sku":"P1NB-LB","price":1549.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ Date \/ Bracelet","offer_id":42629334827074,"sku":"P1DB-ES","price":1749.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ Date \/ Blue","offer_id":42629334794306,"sku":"P1DB-LB","price":1649.0,"currency_code":"USD","in_stock":true},{"title":"White \/ No-Date \/ Bracelet","offer_id":42629334696002,"sku":"P1NW-ES","price":1649.0,"currency_code":"USD","in_stock":false},{"title":"White \/ No-Date \/ Black","offer_id":42629334597698,"sku":"P1NW-LS","price":1549.0,"currency_code":"USD","in_stock":true},{"title":"White \/ Date \/ Bracelet","offer_id":42629334564930,"sku":"P1DW-ES","price":1749.0,"currency_code":"USD","in_stock":false},{"title":"White \/ Date \/ Black","offer_id":42629334466626,"sku":"P1DW-LS","price":1649.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ No-Date \/ Bracelet","offer_id":42629334433858,"sku":"P1NS-ES","price":1649.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ No-Date \/ Black","offer_id":42629334335554,"sku":"P1NS-LS","price":1549.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Date \/ Bracelet","offer_id":42629334302786,"sku":"P1DS-ES","price":1749.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Date \/ Black","offer_id":42629334204482,"sku":"P1DS-LS","price":1649.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/DUG_Purist_Type-1_Date_Blue_Bracelet_index01.jpg?v=1767887995"},{"product_id":"purist-type-2","title":"Purist Type 2","description":"\u003ch3\u003eDUG watches ships from NY in 3-4 weeks with no importation fees for US shipments. \u003c\/h3\u003e\n\u003cp\u003eThe DUG Purist Type 2 is a disciplined, modern expression of German watchmaking that leans into clarity, proportion, and everyday usability. And all from the watchmaking town of\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGlashütte.\u003c\/span\u003e Where the Type 1 uses line markers, the Type 2 switches to classic Arabic numerals for a slightly more traditional, instrument-like feel. The result is a clean, balanced three-hander with just enough detail in the textured dial and applied indices to keep things interesting, without ever straying from its minimalist brief. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn order for a watch to have Glashütte on the dial, it must meet the requirement of having at least 50% of the value of the watch must be created in Glashütte, a designation only a handful of brands meet. DUG meets these requirements and has packaged them in quite a compelling offering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt around a 40mm three-part stainless-steel case, the Purist Type 2 wears with quiet confidence. A height of 10.95mm, 47.5mm lug-to-lug, and 20mm lug width keep it comfortable and versatile on a wide range of wrists. A slightly domed, double anti-reflective sapphire crystal up front and a sapphire crystal caseback at the rear deliver durability and clarity, while 100m (10 ATM) water resistance makes it more than capable as a true daily watch. The textured dial, applied numeral indices, and BGW9 Super-LumiNova bring crisp legibility in Black, White, or Blue. \u003c\/p\u003e\n\u003cp\u003eInside, the Purist Type 2 is powered by the DUG 400 automatic movement, a rhodium-plated caliber based on the Sellita SW400 and finished in Glashütte with perlage, bevels, blued screws, and a bespoke rotor. With a 40-hour power reserve and reliable 4Hz architecture, it delivers modern performance with classic automatic charm. Paired with either a genuine buffalo leather strap or a finely adjustable stainless-steel bracelet—both with a quick-change system—the Purist Type 2 offers a thoughtful, fully mechanical package that feels every bit like a contemporary Glashütte piece.\u003c\/p\u003e","brand":"DUG","offers":[{"title":"Blue \/ Date \/ Bracelet","offer_id":42629381128258,"sku":"P2DB-ES","price":1749.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ Date \/ Blue","offer_id":42629381095490,"sku":"P2DB-LB","price":1649.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ No-Date \/ Bracelet","offer_id":42629381193794,"sku":"P2NB-ES","price":1649.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ No-Date \/ Blue","offer_id":42629381161026,"sku":"P2NB-LB","price":1549.0,"currency_code":"USD","in_stock":true},{"title":"White \/ Date \/ Black","offer_id":42629380964418,"sku":"P2DW-LS","price":1649.0,"currency_code":"USD","in_stock":true},{"title":"White \/ Date \/ Bracelet","offer_id":42629380997186,"sku":"P2DW-ES","price":1749.0,"currency_code":"USD","in_stock":false},{"title":"White \/ No-Date \/ Black","offer_id":42629381029954,"sku":"P2NW-LS","price":1549.0,"currency_code":"USD","in_stock":true},{"title":"White \/ No-Date \/ Bracelet","offer_id":42629381062722,"sku":"P2NW-ES","price":1649.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Date \/ Black","offer_id":42629380833346,"sku":"P2DS-LS","price":1649.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Date \/ Bracelet","offer_id":42629380866114,"sku":"P2DS-ES","price":1749.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ No-Date \/ Black","offer_id":42629380898882,"sku":"P2NS-LS","price":1549.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ No-Date \/ Bracelet","offer_id":42629380931650,"sku":"P2NS-ES","price":1649.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/DUG_Purist_Type-2_Date_White_Bracelet_index01.jpg?v=1767887963"},{"product_id":"dug-special-edition-granitgrau-watches","title":"DUG Special Edition Purist Granitgrau Watches","description":"\u003cp\u003eThe DUG Special Edition Granitgrau is a minimalist, tool-watch interpretation of the classic field silhouette, defined by its monochromatic \"Granite Gray\" aesthetic. This special edition removes the date window to achieve perfect dial symmetry, focusing entirely on legibility and clean geometric lines. Designed for the purist, the watch is available with two distinct dial configurations: the Type 1, featuring a classic numeral layout for rapid time recognition, or the Type 2, which utilizes a more technical, instrument-inspired design.\u003c\/p\u003e\n\u003cp\u003eHoused in a rugged 40mm stainless steel case with a bead-blasted matte finish, the Granitgrau is built to resist reflections and handle heavy daily use. The deep gray dial is contrasted by stark white indices and hands, all treated with high-grade Swiss Super-LumiNova for exceptional visibility in low-light conditions. Protected by a scratch-resistant sapphire crystal and rated for 100 meters of water resistance, this timepiece bridges the gap between a dependable field tool and a sophisticated everyday companion.\u003c\/p\u003e\n\u003cp\u003eAt its heart beats a reliable DUG 400 automatic movement, based on the Sellita SW 400, regulated for precision and durability. The exhibition case back reveals the movement which has been finished exceptionally by DUG. Paired with a black leather strap or a stainless steel bracelet, the DUG Special Edition Granitgrau is a definitive statement in functional, understated modern horology.\u003c\/p\u003e","brand":"DUG","offers":[{"title":"Type 2 \/ Black Leather","offer_id":43004788768834,"sku":"P2NG-LS","price":1549.0,"currency_code":"USD","in_stock":true},{"title":"Type 2 \/ Bracelet","offer_id":43004788604994,"sku":"P2NG-ES","price":1649.0,"currency_code":"USD","in_stock":false},{"title":"Type 1 \/ Black Leather","offer_id":43004788703298,"sku":"P1NG-LS","price":1549.0,"currency_code":"USD","in_stock":true},{"title":"Type 1 \/ Bracelet","offer_id":43004788539458,"sku":"P1NG-ES","price":1649.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/P2NGLS-index01.jpg?v=1771366078"},{"product_id":"dug-x-windup-limited-edition-california-dial","title":"DUG X Windup Special Edition “California Dial” Watch","description":"\u003cp\u003e\u003cstrong\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/A39o_pqNAPE?si=bT-uQGqznc90cbe0\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003cbr\u003eA limited number of watches will be made. Order yours now with watches shipping 3-4 weeks after purchase.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe DUG x Windup Watch Shop Special Edition \"California Dial\" is the kind of collaboration that only makes sense when both partners know exactly what they're doing. Deutsche Uhrenmanufaktur Glashütte — operating in the storied watchmaking town — brings the Purist platform. Windup, as DUG's exclusive U.S. retail partner, brings the concept: a California Dial configuration that puts the tension between two competing traditions right at the center of the watch. Half Arabic, half Roman numerals on the same dial. It's a historically grounded idea — rooted in the transitional period between Art Deco and military functionalism in the 1940s — with a name that came later, born in California in the 1980s when a local company began refinishing vintage dials in exactly this style. \u003c\/p\u003e\n\u003cp\u003eThe 40mm three-part 316L stainless steel case measures 10.95mm thick with a 47.5mm lug-to-lug. The finishing features polished bevels and chamfers played against finely brushed surfaces. A slightly domed double anti-reflective sapphire crystal protects the dial from both sides, and the caseback is also sapphire — a clear window onto the DUG 400's decorated bridges, blued screws, and perlage. The California Dial itself is executed entirely in black and white, right down to the black lume plots on the flange — a deliberate extension of the half-and-half dial concept into the color scheme itself. No date window on this edition, keeping the grainy dial clean and the contrast uninterrupted.\u003c\/p\u003e\n\u003cp\u003eThe movement is the DUG 400 — a rhodium-plated automatic caliber based on the Sellita SW400, assembled and regulated by hand in Glashütte to meet the strict requirements of the Glashütte designation of origin. At least 50% of the watch's value must be created within the town limits for \"Glashütte S\/A\" to appear on the dial — a standard that DUG meets and that only a handful of brands in the region can claim at this price. The SW400 is a larger, less common caliber than the more widespread SW200 — 31.6mm versus 26mm — making it a well-matched engine for the Purist's 40mm case. It runs at 4Hz with a 40-hour power reserve, and it looks as good as it functions through the sapphire caseback. The DUG's custom skeletonized, gold plated rotor is precision-made in Glashütte.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DUG","offers":[{"title":"Default Title","offer_id":43695100002370,"sku":"P2CS-LS","price":1699.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/DUG_P2CS-LS_Index01.jpg?v=1778277735"},{"product_id":"purist-type-1-37mm","title":"Purist Type 1 (37mm - Baton Indexes) Preorder","description":"\u003ch3\u003eDUG 37mm watches ship in 8-10 weeks after ordering from New York with no importation fees for US shipments.\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eDUG introduces the Purist Type 1 in a new 37mm case, bringing the line's disciplined take on German watchmaking to a smaller, more versatile size. From the watchmaking town of Glashütte, it leans into clarity, proportion, and everyday usability. Where the Type 2 switches to classic Arabic numerals, the Type 1 keeps to clean line markers for a purer, more minimalist read. The result is a clean, balanced three-hander with just enough detail in the textured dial and applied indices to keep things interesting, without ever straying from its minimalist brief.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTo carry Glashütte on the dial, a watch must have at least 50% of its value created in Glashütte, a designation only a handful of brands meet. DUG meets that bar and delivers it in a compelling package.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBuilt around a 37mm three-part stainless-steel case, the new Purist Type 1 wears with quiet confidence. A height of 10.35mm, 43.9mm lug-to-lug, and 18mm lug width suit smaller and average-sized wrists the 40mm case doesn't always fit. A slightly domed, double anti-reflective sapphire crystal up front and a sapphire caseback deliver durability and clarity, while 100m (10 ATM) water resistance makes it a true daily watch. The textured dial, applied baton indices, and BGW9 Super-LumiNova bring crisp legibility in Black, White, or Blue.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eInside, the new 37mm Purist Type 1 is powered by the DUG 200 automatic movement, a rhodium-plated caliber based on the Sellita SW200 and finished in Glashütte with perlage, bevels, blued screws, and an openworked, 24k gold-plated rotor. With a 40-hour power reserve and reliable 4Hz architecture, it delivers modern performance with classic automatic charm. Paired with either a genuine buffalo leather strap or a finely adjustable stainless-steel bracelet—both with a quick-change system—this new size gives the Purist Type 1 a thoughtful, fully mechanical package built for a wider range of wrists.\u003c\/p\u003e","brand":"DUG","offers":[{"title":"Blue \/ No-Date \/ Blue","offer_id":45121516732482,"sku":"Q1NB-LB","price":1499.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ No-Date \/ Bracelet","offer_id":45121516699714,"sku":"Q1NB-ES","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ Date \/ Blue","offer_id":45121516798018,"sku":"Q1DB-LB","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ Date \/ Bracelet","offer_id":45121516765250,"sku":"Q1DB-ES","price":1699.0,"currency_code":"USD","in_stock":false},{"title":"White \/ No-Date \/ Black","offer_id":45121516863554,"sku":"Q1NW-LS","price":1499.0,"currency_code":"USD","in_stock":false},{"title":"White \/ No-Date \/ Bracelet","offer_id":45121516830786,"sku":"Q1NW-ES","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"White \/ Date \/ Black","offer_id":45121516929090,"sku":"Q1DW-LS","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"White \/ Date \/ Bracelet","offer_id":45121516896322,"sku":"Q1DW-ES","price":1699.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ No-Date \/ Black","offer_id":45121516994626,"sku":"Q1NS-LS","price":1499.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ No-Date \/ Bracelet","offer_id":45121516961858,"sku":"Q1NS-ES","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Date \/ Black","offer_id":45121517060162,"sku":"Q1DS-LS","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Date \/ Bracelet","offer_id":45121517027394,"sku":"Q1DS-ES","price":1699.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/Q1NB-ES.jpg?v=1788379050"},{"product_id":"purist-type-2-37mm-numerals","title":"Purist Type 2 (37mm - Numerals) Preorder","description":"\u003ch3\u003eDUG 37mm watches ship in 8-10 weeks after ordering from New York with no importation fees for US shipments.\u003c\/h3\u003e\n\u003cp\u003eDUG introduces the Purist Type 2 in a new 37mm case, bringing the line's disciplined take on German watchmaking to a smaller, more versatile size. From the watchmaking town of Glashütte, it leans into clarity, proportion, and everyday usability. Where the Type 1 keeps to clean line markers for a purer, more minimalist read, the Type 2 switches to classic Arabic numerals for a touch more classic presence. The result is a clean, balanced three-hander with just enough detail in the textured dial and applied numerals to keep things interesting, while staying true to the Purist line's disciplined brief.\u003c\/p\u003e\n\u003cp\u003eTo carry Glashütte on the dial, a watch must have at least 50% of its value created in Glashütte, a designation only a handful of brands meet. DUG meets that bar and delivers it in a compelling package.\u003c\/p\u003e\n\u003cp\u003eBuilt around a 37mm three-part stainless-steel case, the new Purist Type 2 wears with quiet confidence. A height of 10.35mm, 43.9mm lug-to-lug, and 18mm lug width suit smaller and average-sized wrists the 40mm case doesn't always fit. A slightly domed, double anti-reflective sapphire crystal up front and a sapphire caseback deliver durability and clarity, while 100m (10 ATM) water resistance makes it a true daily watch. The textured dial, applied Arabic numerals, and BGW9 Super-LumiNova bring crisp legibility in Black, White, or Blue.\u003c\/p\u003e\n\u003cp\u003eInside, the new 37mm Purist Type 2 is powered by the DUG 200 automatic movement, a rhodium-plated caliber based on the Sellita SW200 and finished in Glashütte with perlage, bevels, blued screws, and an openworked, 24k gold-plated rotor. With a 40-hour power reserve and reliable 4Hz architecture, it delivers modern performance with classic automatic charm. Paired with either a genuine buffalo leather strap or a finely adjustable stainless-steel bracelet—both with a quick-change system—this new size gives the Purist Type 2 a thoughtful, fully mechanical package built for a wider range of wrists.\u003c\/p\u003e","brand":"DUG","offers":[{"title":"Blue \/ No-Date \/ Bracelet","offer_id":45134362542146,"sku":"Q2NB-ES","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ No-Date \/ Blue","offer_id":45134362574914,"sku":"Q2NB-LB","price":1499.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ Date \/ Bracelet","offer_id":45134362607682,"sku":"Q2DB-ES","price":1699.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ Date \/ Blue","offer_id":45134362640450,"sku":"Q2DB-LB","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"White \/ No-Date \/ Bracelet","offer_id":45134362673218,"sku":"Q2NW-ES","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"White \/ No-Date \/ Black","offer_id":45134362705986,"sku":"Q2NW-LS","price":1499.0,"currency_code":"USD","in_stock":false},{"title":"White \/ Date \/ Bracelet","offer_id":45134362738754,"sku":"Q2DW-ES","price":1699.0,"currency_code":"USD","in_stock":false},{"title":"White \/ Date \/ Black","offer_id":45134362771522,"sku":"Q2DW-LS","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ No-Date \/ Bracelet","offer_id":45134362804290,"sku":"Q2NS-ES","price":1599.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ No-Date \/ Black","offer_id":45134362837058,"sku":"Q2NS-LS","price":1499.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Date \/ Bracelet","offer_id":45134362869826,"sku":"Q2DS-ES","price":1699.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Date \/ Black","offer_id":45134362902594,"sku":"Q2DS-LS","price":1599.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/Q2NB-ES.jpg?v=1788384078"},{"product_id":"dug-x-infinity-watches-burgundy-dial","title":"DUG x Infinity Watches Burgundy Dial","description":"","brand":"DUG","offers":[{"title":"Type 1","offer_id":45263007055938,"sku":"P1BB-LS","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Type 2","offer_id":45263007088706,"sku":"P2BB-LS","price":1699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/Screenshot2026-09-23at3.17.58PM.png?v=1790193374"}],"url":"https:\/\/windupwatchshop.mom\/en-gb\/collections\/dug.oembed","provider":"Windup Watch Shop","version":"1.0","type":"link"}